No matter what type of business you’re in (or what type you want to start), you’ll need marketing skills. And given today’s media savvy consumer, you’ll most likely need to combine internet marketing with more traditional strategies. Fortunately there are a plethora of resources designed for every type of business. Whether you’re itching to start your dream company or don’t even know quite yet what your dream company is. Even if you’ve got an established, successful company already, there is a book out there for you. Learn from the pros about how to jump-start a small business or take your big business in a different direction. Learn about metrics and affiliate marketing. There is even a book about marketing like the Grateful Dead. So whether you want to follow the rules or break them, let the experts be your guide and check out some of the books below.
This book uses a different approach to management than the traditional one in an attempt to create better alignment of marketing strategies.
Just how, exactly, do you make a consumer fall in love with your product? Part of the answer lies in branding, in the indelible linkage of product and packaging.
Straight from the experts comes advice on how to create, manage, leverage, and even save a brand. They offer advice about package design and concept as well.
Teaches the basics of marketing management with the use of detailed and salient case studies. This book is perfect for the beginner or student.
From the implications of terrorism to the economic slowdown, this book helps apply marketing strategies to the tough airline industry.
Marketing Metrics: The Definitive Guide to Measuring Market Performance 2nd Edition by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. ReibsteinPaul W. Ferris, Neil T. Bendle, Philip E. Pfeifer, and David J. Reibstein
Opens up what can be the mysterious world of marketing metrics and helps business leaders understand what metrics are and why they are so important to success.
Not for the feint of heart, this book challenges readers to apply practical knowledge and truly earn their success.
Takes the reader from the inception stages of creating a product and a plan to market it, all the way through the product’s introduction.
From managerial techniques, to recent business developments and beyond, this readable and enjoyable book is a hit for those whose aim is global marketing.
This book helps to tie together the sometimes overwhelming world of online marketing. Learning to integrate social media, blogs, pod casts, and all the other new media out there can be daunting, but this book helps readers figure it out.
This books teaches the small business owner how to obtain and retain the right kind of clients. It also gives them techniques for seeming more likeable and trustworthy.
Comprehensive book that teaches small business owners how to use today’s media to their advantage, without spending a bundle.
The concepts in these books might seem basic, but they are some of the most important in business. For example, happy customers will talk, unhappy customers will give you an opportunity to grow and learn.
With the advent of DVR, Tivo, spam filters, the do not call registry, and other anti-marketing devices, this book teaches marketers how to use new media, like Google and Facebook to reach their customers.
This bestselling book is aimed at helping marketing experts understand how to create that moment when a well timed push can turn a product into the next big thing.
There’s no question that consumers today are inundated with advertising, so much so that they’ve begun to ignore it. Godin teaches readers to toss out the marketing clutter and get customers to want to find out more about your product.
Comprehensive and perfectly paced, this social media “how to” will teach you not only how to use Facebook, blogs, RSS feeds, and all the rest, but also how to justify the cost to your boss or clients.
This well-written, conversational book will help you understand why some marketing strategies become legendary and others are lost to the ages.
Written with an accessible style, this book challenges old models and presents the reader with new ways of thinking about everything from competitive advantage to customer segmentation.
Former Google employee Vanessa Fox deconstructs and explains search marketing in a way that makes it accessible and a viable option for marketing.
Offers strategies beyond the knee-jerk, cost cutting reaction to recessions like offering recession-specific products.
Utilizes six strategies, including reconstructing market boundaries and overcoming organizational hurdles, that can take your company to the blue ocean.
They gave away “freemium” content and encouraged fans to record concerts. Find out how breaking all the rules can make you a big success.
Learn how to silence your internal editor and get the bright ideas flowing. This book will help you stretch the boundaries of problem solving and grow your business with wild ideas.
Shows budding marketing mangers and researchers when they should be using research and what kinds of research are the most effective.
This book brings market research out of the clouds and down to Earth in with an accessible and approachable read. By combining a theory with good examples, McDaniel and Gates provide a step by step guide to effective market research.
Market research is so much more than stats, this book helps you determine which are the right questions to ask and how to factor human psychology into the answers.
Offering case studies to prove these metrics work, this book takes research to a new level and helps managers make better decisions and create new markets.
This book minces no words as it explains what tools are appropriate for which jobs and even explains the limitations of market research.
For those serious about consumer research, this book is a must read. This book proves that anthropology and market research go hand in hand and that, in fact studying both disciplines will drastically improve consumer research success.
Introduction to Marketing
Presents the basics in an easily understandable format for beginning students of marketing.
Aimed at beginners this book offers advice on topics like naming your brand and addressing customers in advertising copy.
This book’s authors have spent 25 years in the business as marketing strategists. Here, they share their knowledge and offer the 22 laws they’ve found are necessary for successful marketing.
A helpful, basic marketing book that offers words of wisdom and shows beginners how to avoid common pitfalls.
Gives you the tools to succeed in business to business marketing, by aligning sales and marketing departments, determining the best model for your business, and much more.
Tested and proven techniques to mastering SEO, becoming the top name on a Google search, and successfully developing eCommerce.
Use these low-cost and effective methods for growing your business online. This book is perfect for small businesses and entrepreneurs.
Learn to effectively use blogs, email, and social media all while pleasing search engines.
Learn from those who practice what they preach in this book presented by the top blog, pod cast, video, search engine, and social media gurus in the biz.
In examining the success of those who’ve gone before him, Fox is able to simultaneously inspire and instruct readers. He gives them advice on starting an internet business from the ground up, even if they have no idea what kind of business they want.
A great reference for anyone starting out or needing a refresher course in internet marketing. This book compiles all the useful information on and about the web into one user friendly guide.
This book teaches readers how to take advantage of this uniquely web-based marketing strategy. Readers will also learn to use well crafted advertising plans, and maximize the relationship between their website and search engines.
Niche Marketing is perfect for the small business owner and entrepreneur. Learn how to effectively corner the market in your niche.
Find out how to become part of the conversation already happening online. Read tips from those already tapped into the success building machine that is social media and find out the secret to making all happen effortlessly.
Need to turn visitors into buyers? This book has the step-by-step guide to making that happen.
Be on the forefront of new platforms, like SecondLife and Twitter and find out how to reach customers with innovative and groundbreaking techniques.
Had enough words? This book teaches with screenshots of over 140 SEO techniques including, using Digg and StumbleUpon, and using Google analytics.
This book provides a five-step plan for finding a niche with a built in market and learning how to effectively promote and sell other people’s products.
Learn to avoid the biggest mistake on the web and find out which websites can help you make millions.
Visibility is crucial to success in business, and today visibility on the web is more important than ever. Find out which words will put your business front and center.
Now that you’ve perused these top 50 marketing marvels, perhaps you’ve found one that fits your needs and are ready to get a jump on your future. Remember there are no right answers, just helpful nudges from those who’ve walked in your shoes, probably failed a few times, eventually succeeded, and lived to write about it.